Business and Marketing Monday - Branding Jocelyn Grace

In an effort to make sure I blog regularly,* I came up with a few weekly post ideas- one of which is "Business and Marketing Monday." So, here's the first one- branding.

Branding is how you present your company to the world. It sets the tone for your brand's personality. It includes your logo, stationery, packaging, print and web materials, graphic design, writing and merchandising- it's your image. And it all needs to work together to create a cohesive story. A story that makes the customer want to buy your product and that sets you apart from oceans of competition. Big or small, you need to carefully consider your branding choices for your company.

As I get closer to fully launching Jocelyn Grace, I've been working on different branding concepts and I've finally decided on my business cards and banner for my shop. From here, I'll design everything else (a website, stationery, ads, etc.).

So, without further adieu and because I need some sleep, here they are (you'll also notice they match the little picture on my blog's sidebar that links to Jocelyn Grace on 1000 Markets.)

(Note: Right now, the only blog I have is this one. Ideally, I should have one for Jocelyn Grace. When I figure out how to clone myself, I'll get right on that.
Note 2: I took out my name on the business card and replaced it with "First name Last name." I'm sure you get the idea.)



















*That sounds funny to me. Like I should be making sure my diet is rich in fiber or something. Is it just me? Yes? OK, I'm off to bed.