In an effort to differentiate my jewelry lines, I decided that I really need to refocus on Pineapple Sugar's original vision- creating jewelry inspired by surf, sand and sunsets. This direction required some refreshed branding as well. So, I updated my banner and business cards with a background image of sand (taken by me in San Diego) and I also plan to remerchandise the shop and reshoot all the products on a sandy background with beach props. My new identity items are pictured at left.
Next up? Blog rebranding.
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1 comment:
Great job...I love the new banner and cards. I have been considering the same thing but fearful of the change because I don't really know what I want. Can't wait to see all your new photos and the rest of your "branding".
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